Recently I learned a little about crowdspeaking so I decided to try it out. I was both really shocked and really excited with the results so I wanted to share them for those of you who haven’t tried it. Crowdspeakers are essentially websites that allow you to get support from a bunch of people to promote an event, a cause, a website, etc. There are two crowdspeaking websites currently running, Thunderclap and HeadTalkers. I started a Thunderclap 7 days ago on February 12th and I set my campaign to go until February 26th (Release day for Curiosity and The Sentient’s Oblation). After reading a little bit about HeadTalkers, I decided to do one as well just 2 days ago on February 17th.
Here are my results!
With Thunderclap you have the option of making either a free profile or a paid profile. There are some benefits to making a paid profile, like having your campaign go out even if you didn’t meet your goal but I went for the free one.
You give your campaign a title, a header, a link for people to click on (I put my Amazon book link), a message for your supporters to spread on social media, you choose an end date and the amount of supporters you want to be your goal. I set mine for the minimum of 100 supporters. To be honest, I wasn’t even sure I could get that but I decided to give it a try anyway.
Once you create your campaign and it’s approved (it can take up to 3 days for a free profile…but mine only took a day), you can then share your thunderclap campaign on social media and ask your friends, family and random strangers to support you. All they do is click support and chose the social media outlet they want to post on (for Thunderclap you can chose Facebook, Twitter or Tumblr). On your end date, the message you created for them will automatically be posted to all of their followers on social media. Now, depending on how many followers they have, and how many supporters you have, this can add up to substantial visibility. Here is a screenshot of my campaign after only 7 of the 14 days.
Now, the down side is that you have to meet your goal or else your message doesn’t get sent out (unless you have the paid version). To be honest though, I was shocked at the amount of support I was able to get. There are also Facebook groups dedicated to supporting Thunderclap and HeadTalker campaigns so I joined those and got some support from complete strangers. Check out my Thunderclap HERE
I did decide I wanted to see the difference between HeadTalkers and Thunderclap by starting up a HeadTalker campaign the other day (literally I’ve had it going for 2 days now). The biggest difference I could see was that HeadTalkers is free and offers a lot of the things that Thunderclap has but they’re all free. You can set as low of a goal as you want (I set a measly goal of 35) and if you don’t think you can make that, you can go in at any time and change your goal. They also allow you to add a background image which I didn’t do but I thought it was a cool option and they automatically add the owners support to your campaign. Now, I don’t know how active the owners followers are but thats a good 500K followers to add to your list, so I guess I wont complain too much. They also allow you to upload a youtube video to your campaign so I added the book trailer for Curiosity and The Sentient’s Oblation. After only 2 days, this happened: Check out my HeadTalkers HERE
Both Thunderclap and HeadTalker are really cool ideas to get your author brand, book release, cover reveal, sale, etc. out there. I would saying using both of them in combination can’t hurt but if you only want to use one, HeadTalkers is a no brainer. Although I’m still in the middle of my campaign, I wanted to share this with all of my fellow authors out there. I had some crazy good success with it so far and I highly recommend you give it a shot for your next marketing push!